High quality at low prices.
In the past, you could tell high end cosmetics by their premium price tags. These days, however, the smart and ever more cost conscious consumer knows that high prices are mostly driven by costly licensing and commercials, the proverbial middle man, expensive packaging and the need for creating a certain image. The following graphics will show you how pricing for many consumer products spirals out of control. It will also help to illustrate the advantages of our business model as well as explain the parts of the spiral that can easily be eliminated without ever sacrificing quality.
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